Maïté Caron & Francesca Koros

“Passionate from an early age about fashion and the beauty in everything,
We made this project a reality through a diversified career in the luxury sector. Entrepreneurs at heart, it became obvious to us: we had to create something dear to our heart, that combines “style” & “class”. We let our creativity flow and in 2020 Sō Mah was born.

Sō mah represents the values that drive us, namely freedom and authenticity in every way you could imagine. Respect, love, tolerance, honesty, benevolence and loyalty are all pivotal drivers for us. That reflects not only in our beautiful product, but also in the way we conduct our business.”